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February 21, 2017
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Rachel Presser's Blog


Co-owner of Himalaya Studios and wearer of many hats. Proprietress of Sonic Toad Media & Consulting where I've brought you a one-of-a-kind blog, the very first tax guide meant just for indie developers, and strategy and marketing services meant just for game developers. I love toads and other amphibious and reptilian companions. Toad-human relations are underestimated! Plus they're the best pet an indie dev can have: free debugging.

I live for making and playing adventure games then I got derailed by working on this incredibly stupid game about clam chowder. #TheChowdering

Resident business advisor/instructor at Playcrafting NYC. Be my Twit here.

Need to pick my brain for just a few minutes about your business strategy, selling your game, taxes, or work-life balance? I'm on Clarity FM now! Hit me up there.


Member Blogs

Posted by Rachel Presser on Fri, 12 Aug 2016 08:34:00 EDT in Business/Marketing
From a tax law expert's perspective, this bill's objective is primarily to increase AAA activity in New York but indie developers may actually see some benefits.

Posted by Rachel Presser on Mon, 06 Jun 2016 02:08:00 EDT in Business/Marketing, Indie
The rule of seven is one of the oldest marketing adages that is still relevant today: how can game developers use it? How can indie developers figure out who they are marketing to, then get seen by them at least seven times?

Posted by Rachel Presser on Mon, 18 Apr 2016 01:18:00 EDT in Production, Indie
The incendiary piece by Alex St. John decrying AAA developers wanting reasonable work schedules has gotten a lot of people talking about crunch and unhealthy attitudes towards work. The reactions unraveled talking of passion, fear, and missed chances.

Posted by Rachel Presser on Mon, 21 Mar 2016 02:22:00 EDT in Business/Marketing, Indie
I came to GDC for two distinct reasons and went home not just accomplishing my goals, but utterly crushing them with even more than I bargained for. Most of all, I left with the realization I am living the dream after all.

Posted by Rachel Presser on Wed, 24 Feb 2016 06:45:00 EST in Business/Marketing, Indie
The Research & Development (R&D) Credit is often cited as a massive boon to game developers, but not without some pitfalls. A licensed tax advisor turned indie developer delves into why an indie developer would or wouldn't benefit from this credit.

Posted by Rachel Presser on Tue, 26 Jan 2016 01:34:00 EST in Audio, Production, Indie
Game audio is often overlooked despite the huge role it plays in user experience and the game's atmosphere. Numerous game audio pros were asked for their input on why this phenomenon persists, this producer weighs in on how to solve the problem.

Rachel Presser's Comments

Comment In: [Blog - 08/08/2016 - 04:11]

This is an account that ...

This is an account that all indie developers need to read. It sounds like you definitely learned a lot from this failure, and while it 's every indie dev 's fear-- it doesn 't discount the success that you had. But no less, this is a fickle business and we ...

Comment In: [Blog - 04/18/2016 - 01:18]

The bit about balance sheets-- ...

The bit about balance sheets-- the public company model actually shows the root of the problem. The fact that most of the major studios are public companies and beholden to the shareholders, obsessing over short-term reporting instead of long-term value. Why else do mass layoffs usually happen right before a ...

Comment In: [Blog - 04/06/2016 - 01:31]

This is a beautiful analysis. ...

This is a beautiful analysis. I wrote about how game audio gets overlooked, and Undertale is a great example of what an evocative soundtrack can do for your game. Can 't wait to see Part 2

Comment In: [Blog - 03/31/2016 - 02:29]

Super helpful Gonna need to ...

Super helpful Gonna need to know this for my studio 's foray into mobile. I think we 've gotten feel nailed down pretty well as the feedback I 've received so far has been an endless reel of busting out laughing.

Comment In: [Blog - 03/23/2016 - 07:01]

Excellent overview and exactly why ...

Excellent overview and exactly why I tell the devs in my business courses to ALWAYS have that work-for-hire agreement. r n r nThen there 's also the tax impacts of whether or not someone actually IS an independent contractor or your employee-- like if the relationship is more ongoing or ...

Comment In: [Blog - 03/21/2016 - 02:22]

And we all know there ...

And we all know there 's nothing more unsafe than New England clam chowder on a bus But for real, I got a good feeling about this game.