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Ramin Shokrizade's Blog   Expert Blogs


I have recently joined the Radiant Worlds team in the UK. My role is to deploy new social, economic, and monetization  design technologies to the SkySaga project to allow it to succeed where similar projects (especialy those with open economies) over the last ten years have faltered. 

I wish to narrow the gap between game developers and consumers. The ethical and transparent treatment of gamers inside F2P business environments is my specialty and passion. I also seek to marry neuroscience and behavioral economics with game design to provide maximum pleasure to gamers without abusing them.

For more information about me, please check my LinkedIn profile ( 

A complete list of my recent (2010-) papers is here:

I've also been interviewed recently on NPR:


Expert Blogs

Posted by Ramin Shokrizade on Mon, 25 Jul 2016 11:31:00 EDT in Business/Marketing, Design, Production, Smartphone/Tablet
While there is no doubt about the success of Pokemon GO in terms of installs and retention, how is the business model going to perform? Monetisation expert blogger Ramin Shokrizade goes under the hood (and does a lot of walking!) to find out.

Posted by Ramin Shokrizade on Wed, 01 Jun 2016 02:27:00 EDT in Business/Marketing, Design, Production, Serious, Social/Online
Research is increasingly showing that Connection with others is a human need, not a luxury. Products that successfully meet that need (like Facebook and Tinder) are enjoying huge success. The gaming industry has failed to adapt to this golden opportunity.

Third in a series (after "Whales Do Not Swim in the Desert" and "Secrets of F2P: Threat Generation"). Ramin Shokrizade goes into detail as to what works and what does not in the mobile F2P environment, using the tower defense genre as the focus.

The objective of this paper is to explain the mechanics of threat generation, the most commonly used technique in the mobile space for generating conversion.

Game neuroeconomist Ramin Shokrizade explains that F2P metrics have been greatly misunderstood, creating a false stereotype of what a "whale" actually is. The result is going to be an unprecedented industry-wide correction.

This is an excerpt of Ramin Shokrizade's recent talk at the Captivate Conference where he proposes that an increased knowledge of how games affect us physiologically, when combined with virtual economics, will change our games and industry forever.

Ramin Shokrizade's Comments

Comment In: [News - 09/22/2016 - 07:36]

I had my experience doing ...

I had my experience doing CS for Sony in Everquest in 2000, but did not get harassed because to the public I was just a game avatar. When I started writing as an online game journalist in 2001 for, I started getting detailed death threats after 9/11 due to ...

Comment In: [News - 09/23/2016 - 09:15]

Disney has licensed the Star ...

Disney has licensed the Star Wars IP out to so many places. It seemed like I was testing at least three Star Wars games simultaneously on mobile. I think it must be possible to burn the overload the market this way. Even if two of them end up being great, ...

Comment In: [Blog - 09/21/2016 - 11:34]

Thank you Daniel That was ...

Thank you Daniel That was very comprehensive I particularly liked when you used real game experiences to relay how these theoretical effects could be seen in action in games. From my experience, when writing to game developers and not fellow academics you run the risk of just overloading them with ...

Comment In: [News - 09/21/2016 - 02:10]

I found that security issues ...

I found that security issues with led to my generally not having access to many gameplay experiences linked to it. Blizzard put the burden of resolving these issues on the consumer, and placed so many obstacles to that resolution that it just became not worth my time. I have ...

Comment In: [News - 09/20/2016 - 09:46]

Agreed that AR is much ...

Agreed that AR is much more promising and potentially lucrative than VR. I also think that Pokemon GO is really just scratching the surface. Finding creative ways to use this to promote human interaction will pay off much larger than a focus on visual effects.

Comment In: [Blog - 09/16/2016 - 09:45]

I really enjoyed this article. ...

I really enjoyed this article. It addresses a subject of very high commercial importance, but one that few people want to discuss objectively. r n r nWhile I have worked with a number of Chinese and Korean companies, assisting them to localize Westernize their products for the USA and Europe, ...