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Ramin Shokrizade's Blog   Expert Blogs

 

I have recently joined the Radiant Worlds team in the UK. My role is to deploy new social, economic, and monetization  design technologies to the SkySaga project to allow it to succeed where similar projects (especialy those with open economies) over the last ten years have faltered. 

I wish to narrow the gap between game developers and consumers. The ethical and transparent treatment of gamers inside F2P business environments is my specialty and passion. I also seek to marry neuroscience and behavioral economics with game design to provide maximum pleasure to gamers without abusing them.

For more information about me, please check my LinkedIn profile (http://www.linkedin.com/pub/ramin-shokrizade/0/b47/7bb). 

A complete list of my recent (2010-) papers is here:

http://gameful.org/group/games-for-change/forum/topics/complete-list-of-ramin-shokrizade-s-public-papers-2010?xg_source=msg_appr_topic

I've also been interviewed recently on NPR:

http://www.npr.org/blogs/money/2014/10/09/354649902/this-is-your-brain-on-candy-crush

http://www.npr.org/blogs/money/2014/09/16/348770036/minecrafts-business-model-a-video-game-that-leaves-you-alone

http://www.npr.org/blogs/alltechconsidered/2013/07/24/204621796/ONLINE-REWARDS

http://www.wnyc.org/story/how-video-games-are-getting-inside-your-head-and-wallet/

 

Expert Blogs

Third in a series (after "Whales Do Not Swim in the Desert" and "Secrets of F2P: Threat Generation"). Ramin Shokrizade goes into detail as to what works and what does not in the mobile F2P environment, using the tower defense genre as the focus.


The objective of this paper is to explain the mechanics of threat generation, the most commonly used technique in the mobile space for generating conversion.


Game neuroeconomist Ramin Shokrizade explains that F2P metrics have been greatly misunderstood, creating a false stereotype of what a "whale" actually is. The result is going to be an unprecedented industry-wide correction.


This is an excerpt of Ramin Shokrizade's recent talk at the Captivate Conference where he proposes that an increased knowledge of how games affect us physiologically, when combined with virtual economics, will change our games and industry forever.


Posted by Ramin Shokrizade on Fri, 22 Nov 2013 09:34:00 EST in Business/Marketing, Serious, Social/Online, Smartphone/Tablet
As Millennials spend ever more hours each day connected to electronic devices, the word "addiction" is being used with much more frequency. Ramin Shokrizade argues that while the trend may be troubling, the risks are largely misunderstood.


Monetization expert Ramin Shokrizade attempts to explain that just because we CAN do some things to our consumers within a F2P business model environment, that does not always mean we should.



Ramin Shokrizade's Comments

Comment In: [News - 05/26/2016 - 03:25]

Well it is true that ...

Well it is true that the younger men in my studio do enjoy playing with the female avatar options in Overwatch, but this really does not have any effect on the gameplay. If I put female crews Wargaming actually did this into World of Tanks, it doesn 't increase the ...

Comment In: [News - 05/26/2016 - 12:16]

While I 've often been ...

While I 've often been critical of the quality of Game of War, it is clear that MZ has a lot of talented people there that could do great things if they set their goals higher. It seems they are doing this and for that I have to give them ...

Comment In: [Blog - 05/25/2016 - 11:53]

Thank you Greg. r n ...

Thank you Greg. r n r nAnd yes I agree F2P has a poor reputation now because of the way it has been used to shovel inferior products on an ever-more-frustrated consumer base. I even encounter this when I enter new studios as The F2P guy . I get long ...

Comment In: [News - 05/25/2016 - 05:30]

I was an exercise physiologist, ...

I was an exercise physiologist, track coach, and competitor for many years. In 1994 I was hit by a drinking driver and told I would never run again. I ended up getting into online games in their infancy as a means of getting that same competitive thrill. By 2001 I ...

Comment In: [News - 05/13/2016 - 07:02]

I have fond memories of ...

I have fond memories of working on Project Spark with Team Dakota. I think the game was really innovative in a lot of ways. I would imagine most of the team is working on Minecraft related content now, since the two games have a lot of similarities.

Comment In: [News - 03/10/2016 - 12:44]

I thought the Japanese government ...

I thought the Japanese government had already regulated Kampu Gacha to ensure that the real odds in these gambling mechanisms were public. If companies are using mechanisms to again obfuscate those odds, in violation of the law in spirit, even if they found a way around the exact wording , ...