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February 27, 2017
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Ramin Shokrizade's Blog   Expert Blogs


I am currently directing design at Red Rhino Games. I have full authority to implement all of the technology I've been developing over the last 12 years and the virtual studio is quite agile. I look forward to seeing how these new methods of game design perform in the marketplace.

I wish to narrow the gap between game developers and consumers. The ethical and transparent treatment of gamers inside F2P business environments is my specialty and passion. I also seek to marry neuroscience and behavioral economics with game design to provide maximum pleasure to gamers without abusing them.

For more information about me, please check my LinkedIn profile ( 

A complete list of my recent (2010-) papers is here:

I've also been interviewed recently on NPR:


Expert Blogs

A pending deal by League of Legends maker RIOT Games to sell the eSports distribution rights to their game for nearly $100M a year signals the start of a real eSports era. How can developers and investors get a piece of the action?

Games are getting more frustrating all the design. Why is this and what are the costs to developers? Monetization expert Ramin Shokrizade sheds some light on the subject.

Posted by Ramin Shokrizade on Mon, 03 Oct 2016 05:25:00 EDT in Business/Marketing, Design, Production, Smartphone/Tablet
Western monetisation expert Ramin Shokrizade shows in detail how an extremely high quality Western-localized F2P game can be broken by aggressive Eastern monetisation techniques.

Posted by Ramin Shokrizade on Mon, 25 Jul 2016 11:31:00 EDT in Business/Marketing, Design, Production, Smartphone/Tablet
While there is no doubt about the success of Pokemon GO in terms of installs and retention, how is the business model going to perform? Monetisation expert blogger Ramin Shokrizade goes under the hood (and does a lot of walking!) to find out.

Posted by Ramin Shokrizade on Wed, 01 Jun 2016 02:27:00 EDT in Business/Marketing, Design, Production, Serious, Social/Online
Research is increasingly showing that Connection with others is a human need, not a luxury. Products that successfully meet that need (like Facebook and Tinder) are enjoying huge success. The gaming industry has failed to adapt to this golden opportunity.

Third in a series (after "Whales Do Not Swim in the Desert" and "Secrets of F2P: Threat Generation"). Ramin Shokrizade goes into detail as to what works and what does not in the mobile F2P environment, using the tower defense genre as the focus.

Ramin Shokrizade's Comments

Comment In: [News - 02/22/2017 - 07:47]

Asking for royalties based on ...

Asking for royalties based on unit sales seems to be a retail-oriented approach. This comes at a time when retail is not the dominant business model in interactive media. This could put additional pressure on companies still struggling with archaic business models. Perhaps they need another way of generating royalties ...

Comment In: [Blog - 02/17/2017 - 10:24]

Last April I gave a ...

Last April I gave a talk in Saint Petersburg about the current state of mobile game development. I pointed out that the most popular games on mobile were possibly dating apps like Tinder or OKCupid. Some in the crowd were a bit confused as these were not games to them. ...

Comment In: [News - 02/17/2017 - 06:54]

Being part of a virtual ...

Being part of a virtual studio, and often working remotely, I can relate to it working well for highly autonomous people, and not so well for many others. Saying You have to be pretty egoless, too, can get you into problems though because without an ego it 's hard to ...

Comment In: [News - 02/15/2017 - 07:15]

Supercell can coast for a ...

Supercell can coast for a while running off of featuring and organic installs even in the face of increased competition and rising user acquisition costs. The vast majority of their overhead is user acquisition so if they ramp that way back they can extract profit even as their IP 's ...

Comment In: [News - 02/09/2017 - 07:22]

Given the massive expansion of ...

Given the massive expansion of the company following the 6B King acquisition, which I 've previously opinioned as overpriced, it was a sure thing that their revenues would set a record this year. Other than Overwatch, there is no suggestion here that the rest of their product line is performing ...

Comment In: [Blog - 02/02/2017 - 04:24]

When I attempted to travel ...

When I attempted to travel to the UK during the 2012 Olympics to meet with a studio to discuss directing development for them, I was detained upon landing. All of my electronic devices were confiscated, and I was not allowed to contact anyone. I was interrogated for hours while being ...