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Steve Peterson's Blog   Expert Blogs

 

Steve has marketed products and services for a wide variety of companies, from startups to billion-dollar giants. His clients include Electronic Arts, Activision, Capcom, Sega, Wizards of the Coast, and many others.

Steve is also an award-winning game designer, having co-designed the Champions superhero RPG and numerous other RPGs, and videogames such as Dragon Wars and Vegas Gambler. He's written an interactive fantasy novel and numerous strategy guides for games such as 7th Guest and 11th Hour, as well as documentation for a variety of video games, video and 3D design products.

You can find his regular thoughts on marketing games at http://20thlevelmarketing.blogspot.com/ and his consulting web site at http://www.20thlevel.com/
 

Expert Blogs

Posted by Steve Peterson on Sun, 31 Oct 2010 03:01:00 EDT in Business/Marketing
The console market is about to undergo an assault by Apple and Google, as they bring their successful disruptive business model from smartphones to the family room. This blog post details the evidence of the Apocalypse and how it will affect the market.


Posted by Steve Peterson on Fri, 30 Jul 2010 11:00:00 EDT in Business/Marketing
Why 3D display technology will not save the game industry.



Steve Peterson's Comments

Comment In: [Blog - 09/01/2011 - 01:19]

Many good points have been ...

Many good points have been made about why 2011 is not like 1983 a large number of different markets for games, digital distribution eliminating the dangers of inventory, a much greater array of game developers. This is not to say that everything is rosy the traditional disc-in-a-box model has experienced ...

Comment In: [News - 07/28/2011 - 06:45]

Certainly 3DS sales so far ...

Certainly 3DS sales so far would lead you to believe that customers are not enthusiastic about 3D, glasses-free or not. 3D movie showings have also experienced a steep decline. I think the market has pretty much voted with their dollars, and the verdict on 3D is meh.

Comment In: [News - 07/28/2011 - 04:59]

This is really quite a ...

This is really quite a stunning admission from Nintendo that 3DS sales have been hugely disappointing. Nintendo usually resists dropping prices well past the point when they should have look how long it took them to drop the price of the Wii, when sales had been falling for months. I ...

Comment In: [News - 07/08/2011 - 11:28]

Develop its story ... gee, ...

Develop its story ... gee, I hope they don't miss all the nuanced character development and the sly social commentary of the video game. What will The Onion do for headlines when real life serves up these

Comment In: [News - 06/29/2011 - 04:30]

If the Wii U controller ...

If the Wii U controller is going to bring back the core gamers, how is that supposed to happen when you can only use one such controller on your Wii U, as Nintendo has said Other players have to play with Wii controllers... a distinct handicap. Unless Nintendo changes the ...

Comment In: [News - 06/21/2011 - 09:25]

Zelnick is indulging in wishful ...

Zelnick is indulging in wishful thinking. The price trend has been downward on all platforms for years smartphone games have just accelerated things. With more free-to-play options, and used games becoming easier to find, and Redbox now renting games, pricing is softer than ever. Consumers see no reason to pay ...