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David Hom's Blog


I’ve played video games my whole life, and am one of the lucky ones to have been able to turn my passion into a lifelong career. Combining an engineering background with my game design experience at Lionside and DeNa, I’ve landed at Chartboost to educate game developers on “Emotional Monetization,” a concept that links creating an emotional gaming experience with monetization strategies. The best games are rooted in creativity and risk, which is why I always love discovering games from small development studios--they’re not afraid to push the limits and be fearless.   


Member Blogs

Posted by David Hom on Wed, 27 Nov 2013 12:21:00 EST in Design
Many would say the best monetization strategies come from analytics, but I would argue that it's really rooted in amazing game design that tugs at a player's emotions. Here are examples of how to use monetization gates to create that emotional connection.

David Hom's Comments

Comment In: [Blog - 11/27/2013 - 12:21]

Moritz--appreciate your thoughts. I agree ...

Moritz--appreciate your thoughts. I agree with you about League of Legends, although, I ultimately categorize your Show Off gate more as a social tactic to multiply an emotional drive. r n r nExamples that use this tactic would be anything socially connected--beating your friend s high score, having the rare ...