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April 24, 2017
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Henry Fong's Blog   Expert Blogs

 

Henry is Founder and CEO of Yodo1 (www.yodo1.com), a leading games publisher that helps Indie game developers publish, promote, and monetize their games world wide including hit titles such as Crossy Road, Rodeo Stampede and Ski Safari. At Yodo1, he co-produced numerous games including Crossy Road's Multiplayer Game Mode, Robot Entertainment's Hero Academy - China Battle Grounds, Defiant Development's Ski Safari - China Edition. He is a frequent presenter at GDC and Casual Connect on game design and globalization.

Based in Beijing, Henry is an avid blogger on mobile gaming and an expert blogger in the Gamasutra community. 

www.yodo1.com

 

 

Expert Blogs

Posted by Henry Fong on Fri, 17 Feb 2017 10:25:00 EST in Business/Marketing, Console/PC, Indie, Smartphone/Tablet
Estimated at over US$25 billion, China is the biggest gaming market in the world. Government regulations however can pose a challenge to developers so this article aims to provide a better understanding of China's gaming regulations and how to comply.


Posted by Henry Fong on Wed, 17 Jul 2013 05:05:00 EDT in Business/Marketing, Design, Indie, Smartphone/Tablet
Ski Safari from Defiant Development is a great casual mobile game & international hit, but was having trouble finding a Chinese audience. Henry Fong shares how his company evolved it to work in China, along with user and revenue numbers to each update.


Posted by Henry Fong on Tue, 23 Apr 2013 01:45:00 EDT in Business/Marketing, Smartphone/Tablet
China has the world's largest smartphone gaming market -- and one of the most complex, fragmented Android app store ecosystems. With 165M subscribers, China Telecom's app store offers unique opportunities for Western game developers. (PART 1 IN A SERIES)


Posted by Henry Fong on Thu, 11 Apr 2013 09:23:00 EDT in Production, Smartphone/Tablet
Henry Fong, CEO of Beijing-based mobile game publisher Yodo1.com, explains how his company worked with Texas-based Robot Entertainment to design and deploy a new "Shaolin team" to the studio's Hero Academy for both Chinese and Western gamers.



Henry Fong's Comments

Comment In: [Blog - 08/07/2014 - 03:02]

Great article Thomas. Honest, passionate ...

Great article Thomas. Honest, passionate and definitely something that every indie developer or budding entrepreneur can benefit from reading. Like yourself, it was my passion for games that brought me into this business. I took a different approach than you did and instead of going into original games development, I ...

Comment In: [Blog - 07/17/2013 - 05:05]

Roberto, many of the Chinese ...

Roberto, many of the Chinese app stores, particular the carriers actually require the game to be compatible with a range of designated low end devices before they approve the app. Hence the apk optimization process needs to happen before app submission. We typically test and optimize on a matrix of ...

Comment In: [Blog - 06/18/2013 - 06:10]

Excellent article and very informative. ...

Excellent article and very informative. payment friction is an area that does not get enough attention given the significant impact it can have on game monetization, especially for F2P games. r n r nOne thing I would like to add though is that mobile games often require completely different payment ...

Comment In: [Blog - 04/11/2013 - 09:23]

thanks Karl. We like to ...

thanks Karl. We like to try new things and this project was a great learning experience for us and hopefully for our friends at Robot as well. We 've been working on a few new projects with our other game studio partners as well and I 'm hoping that western ...

Comment In: [Blog - 04/08/2013 - 11:16]

A question that I 'd ...

A question that I 'd like to ask is at what point does a UNITY based mobile game collect the hardware stats and whether it caches the stats for later upload if a user is initiating a game without an active internet connection. r n r nAs a mobile games ...

Comment In: [News - 01/31/2013 - 12:23]

I agree that games need ...

I agree that games need to optimized for a particular device. I 'm a both an avid PC gamer as well as iOS gamer but until the iPad mini, I could only play for short stretches on the iPad 3 until either my battery died or my arms got tired. ...