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Kevin Ng's Blog   Expert Blogs


Kevin Ng is the founder of Pixels on Toast. Based in Edinburgh, UK, Pixels on Toast is a one-man team dedicated to producing small but perfectly formed nuggets of purest gameplay. A former developer for Electronic Arts, Rockstar Games and Warthog, Kevin has worked on titles such as Skate, Bully and Starlancer.

Food Run is the next game from Pixels on Toast, coming in January 2013. It's about food, with legs. It's not an endless runner. See for more details.

You can contact Kevin at @pixelsontoast, or 


Expert Blogs

Posted by Kevin Ng on Wed, 13 Feb 2013 04:00:00 EST in Business/Marketing, Smartphone/Tablet
The double dip. It's a seedy practice that buyers of DVDs are all-too familiar with, but one which also pervades the App Store. Making your customer buy the game separately for iPhone and iPad is bad form. Let's stop doing it, m'kay?

Posted by Kevin Ng on Mon, 07 Jan 2013 07:39:00 EST in Design, Indie
The trend in games over the last couple of years is clear. Dark Souls, Super Hexagon, FTL - death is in fashion. Or, more precisely: frequent, almost inevitable player death. How can embracing the possibilities of death serve the game design?

Posted by Kevin Ng on Thu, 29 Nov 2012 10:20:00 EST in Business/Marketing, Smartphone/Tablet
A recent letter requesting an order for one of my old shareware games from 1994 brings some perspective to the current indie game status quo.

Posted by Kevin Ng on Fri, 23 Nov 2012 03:26:00 EST in Business/Marketing
It’s hard not be irked famous developer Kickstarters when the language invoked is that of charity: “pledge”, “please help”, “support”, “donation”, “how you can help”, “we need your help”, “spread the word” all being fairly common.

Kevin Ng's Comments

Comment In: [Blog - 02/13/2013 - 04:00]

The difference is a universal ...

The difference is a universal app has both versions for one price, rather than arbitrarily separating the two so you have to buy both. Apologies if this was not clear enough.

Comment In: [Blog - 01/07/2013 - 07:39]

Sorry you didn 't enjoy ...

Sorry you didn 't enjoy the article, Nathan. I certainly wouldn 't claim this is an extensive analysis of the market. it 's just an opinion piece, designed for further conversation, nothing more. Apologies if that offends you.

Comment In: [Blog - 11/29/2012 - 10:20]

Touching on a good point ...

Touching on a good point here. it 's also great for the industry in general that niche games can now reach their audience, which will help diversify when the mainstream seems to be gravitating towards the same genres.