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February 23, 2017
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Xing Wang's Blog   Expert Blogs


Xing Wang was most recently an Executive Producer at Zynga, and previously a Producer at Microsoft Game Studios and held PM roles in Xbox and MSN teams. At Zynga he lead teams in charge of games such as Ayakashi (a highly profitable card battler game) and Ruby Blast (which was named by Facebook as one of the top 25 games of 2012), and contributed to many other titles. Currently, he is the Co-founder of a start-up, Moesif . He has Bachelor's and Master's degrees in Computer Science from MIT. His articles (published on gamasutra and on other media) can be found here:



Expert Blogs

Posted by Xing Wang on Fri, 11 Apr 2014 11:33:00 EDT in Design, Production, Social/Online, Smartphone/Tablet
The importance of story in games is often controversial, especially in F2P games/GaaS. The decision of adding stories or not to a F2P game often pits designers against Product Managers (PMs) on the same team and data vs. intuition.

Posted by Xing Wang on Wed, 19 Mar 2014 11:03:00 EDT in Business/Marketing, Design, Production, Social/Online, Smartphone/Tablet
Events are proven to drive revenue and increase engagement for many mobile F2P games in different genres. The goal of this article is to give game designers some insight on how to best effectively leverage this mechanism in their games.

Posted by Xing Wang on Fri, 14 Mar 2014 02:04:00 EDT in Business/Marketing, Design, Production, Social/Online, Smartphone/Tablet
As F2P games becomes the dominate business model in the mobile gaming and online gaming world, every game needs to think about monetization and bake it into the design. A tool to use is called monetization stack.

Xing Wang's Comments

Comment In: [Blog - 04/11/2014 - 11:33]

I appreciate your dedication to ...

I appreciate your dedication to your art. Besides working on games, I am a published novelist under a pen name. Going through the publishing process, unless you are already famous writer , I know that if you don 't hold their interest, most agents and publishers won 't look past ...

Comment In: [Blog - 04/10/2014 - 04:58]

Great article. ...

Great article.

Comment In: [Blog - 03/19/2014 - 11:03]

Don 't why my comments ...

Don 't why my comments was posted couple times.

Comment In: [Blog - 03/14/2014 - 02:04]

Total agree. Monetization is just ...

Total agree. Monetization is just one piece of the puzzle to think about. User acquisition is another puzzle that is even more important for making a game successful. r n r nIn fact, monetization is an easier problem than user acquisition. As there are patterns to monetization stack for games ...